There are numerous benefits to including community engagement in the sustainability strategy of a small hotel. Some of these benefits include:
Improved reputation: By engaging with the local community, a small hotel can improve its reputation and gain positive word-of-mouth recommendations from locals. This can help to attract more customers and generate increased revenue.
Increased customer loyalty: Customers are more likely to be loyal to a hotel they perceive as socially responsible and engaged with the community. By including community engagement in its sustainability strategy, a small hotel can build stronger relationships with its customers and encourage them to return in the future.
Cost savings: Community engagement can help a small hotel reduce its costs by promoting waste reduction, energy efficiency, and sustainable practices. A small hotel can reduce its operating costs and increase profitability by working with the local community to implement these practices.
Access to resources and knowledge: Engaging with the local community can provide a small hotel with access to local resources and knowledge, such as sustainable suppliers or eco-friendly technologies. This can help the hotel to reduce its environmental impact and improve its sustainability performance.
Compliance with regulations: Community engagement can help a small hotel comply with local sustainability regulations and standards. By working with the local community, a small hotel can better understand these regulations and implement sustainable practices that meet or exceed them.
Overall, including community engagement in its sustainability strategy can help a small hotel to improve its sustainability performance, build stronger relationships with customers, reduce costs, and gain a positive reputation in the community.
Metrics:
- % of community members involved in any hotel's activities
- # of activities/info sessions planned for the community
- Survey to show the general opinion of the community about the hotel's activities
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