Accor's top executives foresee 2030s hotels as sustainable, multipurpose spaces catering to locals and travelers. They envision hotels offering diverse services beyond lodging, even becoming residences. Travel trends like "bleisure" (mixing business with leisure) are influencing longer stays in hotels, aiming to reduce carbon footprints while exploring destinations deeply.
Sustainability is a core focus, with plans for eco-friendly designs and biophilic elements in hotel architecture. Technology, especially AI, will personalize guest experiences, potentially changing booking dynamics by enabling direct customer-hotel interactions.
Executives also highlighted AI's impact on marketing but stressed the need for human creativity in maintaining strong, customer-centric brands. In summary, the future of hotels revolves around sustainability, personalized experiences through tech, and adapting to evolving travel habits.
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