https://montreal.ctvnews.ca/quebec-embarks-on-a-shift-toward-sustainable-tourism-1.6347681
Sustainable tourism is gaining popularity in Quebec, but there is still work to be done to adapt to climate change.
A survey found that only 26% of Quebec travelers have changed their habits to consider climate change.
The challenge is to make sustainable travel effortless for consumers and provide attractive and sustainable offerings.
Tourism companies and organizations need to create an appealing and sustainable offer as consumers increasingly consider sustainability in their decision-making.
Tourisme Montréal joined the World Council on Sustainable Tourism and was ranked first in North America for environmentally responsible practices.
The Harmonious Destination initiative aims to make Montreal an exemplary tourist destination by 2030 through training, sharing best practices, and developing a guide to eco-responsible practices.
Progress towards sustainable tourism has been slow, but there is a growing interest among Quebec entrepreneurs, supported by the provincial government's Sustainable Tourism Action Plan.
The impact of tourism on Quebec's carbon footprint is still being defined, and measuring the effectiveness of sustainability strategies is ongoing.
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