City of Málaga in Spain, an example for African countries regarding sustainable tourism

https://skift.com/2023/04/07/spanish-city-of-malaga-wants-to-be-africas-sustainable-tourism-mentor/

• African countries are looking to enhance their sustainability tourism efforts by taking inspiration from the City of Málaga in Spain.

• Málaga, with its experience in transforming itself into a cultural and heritage tourism hub, aims to share sustainable practices with African countries as part of its bid for Expo 2027.

• Málaga's proposed project involves skills-sharing pilots focusing on creating sustainable cities and would be implemented between now and 2027 if the bid is successful.

• The Bureau International des Expositions (BIE) organizes the Expo every five years, and Málaga is competing with four other cities for the Expo 2027 hosting rights.

• The Expo aims to address fundamental challenges facing humanity and attracts millions of visitors over several months.

• Málaga highlights its advanced sustainable tech initiatives, such as emotional tracking and recognition sensors, which have improved its tourism offerings.

• The city's bid aims to connect potential investors with pilot African countries and facilitate sustainable tourism industry development.

• South Africa's newly appointed tourism minister has expressed interest in Málaga's skill-sharing program and hopes to replicate its advances in technology and sustainability.

• Sierra Leone is excited to be a pilot partner and aims to leverage digital marketing and technology to enhance its tourism industry.

• Málaga's success in becoming a digital smart city and its engagement with youth and management of beaches and heritage sites are of interest to Sierra Leone.