https://skift.com/2023/04/07/spanish-city-of-malaga-wants-to-be-africas-sustainable-tourism-mentor/
African countries are looking to enhance their sustainability tourism efforts by taking inspiration from the City of Málaga in Spain.
Málaga, with its experience in transforming itself into a cultural and heritage tourism hub, aims to share sustainable practices with African countries as part of its bid for Expo 2027.
Málaga's proposed project involves skills-sharing pilots focusing on creating sustainable cities and would be implemented between now and 2027 if the bid is successful.
The Bureau International des Expositions (BIE) organizes the Expo every five years, and Málaga is competing with four other cities for the Expo 2027 hosting rights.
The Expo aims to address fundamental challenges facing humanity and attracts millions of visitors over several months.
Málaga highlights its advanced sustainable tech initiatives, such as emotional tracking and recognition sensors, which have improved its tourism offerings.
The city's bid aims to connect potential investors with pilot African countries and facilitate sustainable tourism industry development.
South Africa's newly appointed tourism minister has expressed interest in Málaga's skill-sharing program and hopes to replicate its advances in technology and sustainability.
Sierra Leone is excited to be a pilot partner and aims to leverage digital marketing and technology to enhance its tourism industry.
Málaga's success in becoming a digital smart city and its engagement with youth and management of beaches and heritage sites are of interest to Sierra Leone.
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