Spain's Secretary of State for Tourism, Rosana Morillo, represents the country at the High-Level Political Forum on Sustainable Development organized by the United Nations.
The focus of the event is to establish consensus on objective tools for measuring sustainability in tourism.
The Statistical Framework for Measuring the Sustainability of Tourism (MST) is being discussed to provide data for designing innovative policies.
The Environmental, Social, and Governance (ESG) Framework aims to involve the private sector in achieving sustainability goals.
Spain collaborates with the World Tourism Organization (UNWTO) to develop an objective framework for measuring sustainability in tourism.
Meetings with representatives from the tourism trade and media are scheduled, including Terry Dale from USTOA and Ignacio Maza from Signature Travel Network.
Morillo's message emphasizes Spain's commitment to sustainable tourism and the programs implemented to create environmentally, socially, and economically sustainable tourism products.
The United States is an important tourism market for Spain, with a rapid recovery after the pandemic.
In 2022, 2.8 million American tourists visited Spain, spending 5,250.2 million euros.
The forecast indicates that the tourism market from the United States will surpass the volume of 2019 in 2023 and 2024.
American visitors' average spend per person and per day exceeds the averages for all source markets.
The number of American visitors to Spain has reached 84% of the 2019 record, with expenditure expected to exceed the pre-pandemic figures.
The United States is a significant source market for Madrid and Catalonia, contributing to tourism spending in those regions.
Spain aiming to lead sustainable tourism in Europe
Updated: Aug 2, 2023
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