Spain aiming to lead sustainable tourism in Europe

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• Spain's Secretary of State for Tourism, Rosana Morillo, represents the country at the High-Level Political Forum on Sustainable Development organized by the United Nations.

• The focus of the event is to establish consensus on objective tools for measuring sustainability in tourism.

• The Statistical Framework for Measuring the Sustainability of Tourism (MST) is being discussed to provide data for designing innovative policies.

• The Environmental, Social, and Governance (ESG) Framework aims to involve the private sector in achieving sustainability goals.

• Spain collaborates with the World Tourism Organization (UNWTO) to develop an objective framework for measuring sustainability in tourism.

• Meetings with representatives from the tourism trade and media are scheduled, including Terry Dale from USTOA and Ignacio Maza from Signature Travel Network.

• Morillo's message emphasizes Spain's commitment to sustainable tourism and the programs implemented to create environmentally, socially, and economically sustainable tourism products.

• The United States is an important tourism market for Spain, with a rapid recovery after the pandemic.

• In 2022, 2.8 million American tourists visited Spain, spending 5,250.2 million euros.

• The forecast indicates that the tourism market from the United States will surpass the volume of 2019 in 2023 and 2024.

• American visitors' average spend per person and per day exceeds the averages for all source markets.

• The number of American visitors to Spain has reached 84% of the 2019 record, with expenditure expected to exceed the pre-pandemic figures.

• The United States is a significant source market for Madrid and Catalonia, contributing to tourism spending in those regions.