https://www.fmiblog.com/2023/08/02/green-travel-revolution-united-states-sustainable-tourism-market-projected-to-hit-us-663-64-million-by-2033/
The United States Sustainable Tourism Market is expected to grow from US$ 258.1 million in 2023 to US$ 663.64 million by 2033, with a compound annual growth rate of 9.90%.
The market holds a share of around 7.5% in the global sustainable tourism market, driven by resource conservation, education, and sustainable development in business plans.
Key trends driving the market include the rising awareness of organic food, preference for local experiences, demand for outdoor recreation activities, proactive community marketing efforts, and resource depletion concerns.
Challenges in the market include infrastructure limitations at ecotourism locations, monopolies in tour guiding services, staffing, funding constraints, and limited awareness compared to other forms of tourism.
Government initiatives are playing a crucial role in boosting the sustainable tourism market, considering factors such as supply and demand, marketing, accessibility, lodging costs, transportation, and community support.
The age group of 26 to 35 holds a significant market share of 29.6%, showing a preference for adventurous experiences and relying on destination ratings for site selection.
Package travel is the preferred option with a market share of 44.1%, offering cost-effectiveness and convenience by providing accommodations, transportation, and discounted entrance fees.
Domestic travelers dominate the market due to better awareness of local places and reduced expenses compared to international travelers.
Men currently hold the majority market share in consumer orientation, but women are gaining market share due to their awareness of sustainable development and independent decision-making.
Eco-tourism is highly preferred, offering tourists an opportunity to connect with nature and seek rejuvenation and spiritual experiences.
Recent developments include Hilton Worldwide's plans to expand its footprint in the Caribbean and Latin America, and RIU's opening of the Riu Jambo hotel on Unguja, Zanzibar.
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