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Writer's pictureAna Laura Calleja

Sustainable tourism strategy in Pacific destinations after COVID-19

Updated: Jun 23, 2023

https://theconversation.com/resistance-to-mega-tourism-is-rising-in-the-south-pacific-but-will-governments-put-words-into-action-201071

  • Pacific destinations are experiencing a gradual return of Australian and New Zealand tourists after COVID-19 travel restrictions.

  • Tourism in Fiji, Samoa, Vanuatu, and the Cook Islands, which was heavily impacted by the pandemic, is slowly recovering.

  • Discussions have emerged at various levels, from governments to grassroots operators, about the need for alternative and sustainable tourism models.

  • The Pacific Sustainable Tourism Leaders Summit in 2022 resulted in a regional commitment to promote sustainable tourism and foster fairer relationships with tourism partners.

  • Vanuatu has prioritized "destination wellbeing" in its tourism recovery and launched a Sustainable Tourism Strategy during the pandemic.

  • Opposition to large-scale developments, such as a Chinese mega-project in Fiji, highlights concerns about environmental impact and authenticity.

  • Some Pacific countries are resisting a return to mass tourism due to environmental concerns and the strain on local resources and communities.

  • Local voices are being heard in debates about the future of Pacific tourism, but the challenge lies in balancing economic pressures with environmental and cultural protection.

  • The success of sustainable tourism initiatives will depend on whether Pacific governments can withstand pressure from cruise operators, commercial interests, and large hotels seeking profit.

  • While the pandemic pause showed improvements in the natural environment and local wellbeing, prioritizing these factors over profits and tax revenue remains untested as tourism rebounds.

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